By Alfred Yong Foh Sen
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This booklet offers the services of experts on management and entrepreneurship. They study the entrepreneur from a private, organizational, and multidimensional viewpoint. furthermore, winning marketers from revenue and not-for-profit enterprises, from and software program corporations, and from production and repair businesses joined with advice prone, academicians, and researchers to deliver a less attackable realizing of the traits that give a contribution to profitable management in growth-oriented organisations.
Bored with the 9-to-5 grind and need the way to earn or to complement your source of revenue? effortless. The media has named the transforming into development towards micro-entrepreneurship "the upward thrust of the artistic Class," "the Gig Life," or "the freelance economic system. " All of these confer with the approximately four million employees who have been self-employed this earlier yr, and hundreds of thousands of others who at the moment complement their source of revenue with freelance paintings.
Kundenorientierung ist der Erfolgsfaktor, an dem sich Prozesse, Leistungen und Mitarbeiter messen lassen. Der Dienstleister von heute muss seine Leistungen entwickeln und vermarkten, er muss Prozesse beherrschen, Kapazitäten planen, seine Mitarbeiter motivieren und den Erfolg steuern. Daher werden in diesem Buch aus allen traditionellen BWL-Bereichen die Besonderheiten des Managements von Dienstleistungen herausgearbeitet, um ein stringentes Dienstleistungsmanagement zu entwickeln.
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